Sales Representative – FMCG Food / General Trade (Singapore)

Company / Industry Overview
Our client is a well-established FMCG food and beverage group with extensive manufacturing and distribution operations in Malaysia and Singapore. The group has a long-established presence in the food and beverage industry, with a portfolio of well-known consumer products and an established distribution network.

We are currently recruiting a Sales Representative to support the company's FMCG sales and customer development activities in Singapore.

Why Join This Opportunity?

• Join an established FMCG food business with a long-standing presence in the industry.
• Build your career and hands-on experience in Singapore's FMCG and General Trade (GT) market.
• Attractive remuneration package comprising basic salary + sales commission + allowances.
• Leave and medical benefits provided.
• Gain direct exposure to minimarts, food service customers, small-chain supermarkets and other General Trade accounts.
• Opportunity to manage existing customers while developing new accounts and expanding your sales territory.
• Professional development and mentorship opportunities.
• Opportunity to grow together with an expanding FMCG business in Singapore.

Job Responsibilities

• Manage and grow General Trade (GT) sales accounts in Singapore, including minimarts, food service customers, small-chain supermarkets and other relevant trade outlets.
• Service existing accounts while actively developing new customers and expanding sales coverage within the assigned territory.
• Identify and understand customers’ business needs, concerns and sales opportunities, and develop suitable solutions to grow the business relationship.
• Promote both new and existing FMCG food products, ensuring customers are kept updated on the company’s product range and sales opportunities.
• Build and maintain strong working relationships with existing and potential customers to develop a healthy and sustainable sales pipeline.
• Conduct regular customer visits and adjust sales presentations according to the type of outlet, customer requirements and market opportunities.
• Study existing and potential sales volumes of customers/dealers and identify opportunities to increase product distribution and market coverage.
• Achieve and strive to exceed monthly sales targets and assigned territory objectives.
• Submit and coordinate customer orders based on approved price lists, product information and customer requirements.
• Follow up on customer accounts and ensure cash or cheque payments are collected on time in accordance with company requirements.
• Keep management informed through sales activity and performance reports, including customer visits, sales progress, market developments and territory performance.
• Monitor the Singapore FMCG market and provide feedback on competitor pricing, products, new product launches, delivery practices, merchandising activities and other relevant market developments.
• Provide management with relevant market information and customer feedback to support sales and business development decisions.
• Highlight customer complaints or feedback to the relevant team and assist in coordinating appropriate solutions.
• Work closely with internal teams to support customer orders, deliveries and other sales-related matters.
• Continuously identify opportunities to strengthen the company’s FMCG food presence and General Trade distribution across Singapore.